https://web.archive.org/web/20220712044151/https://economictimes.indiatimes.com/between-the-lines-in-support-of-piracy/articleshow/8067307.cms #alternate alternate alternate The Economic Times Panache English EditionEnglish Editionहिन्दी | Print Edition Subscribe Sign In Big Monsoon Offer is LiveRenew MembershipUpgrade at 50% discount ____________________ Search + Home ETPrime Markets News Industry RISE Politics Wealth Mutual Funds Tech Jobs Opinion NRI Panache ET NOW More Panache Tech and Gadgets Worklife People Health Ideal Weight CalculatorChild Height CalculatorCalorie CalculatorBMI CalculatorBMR CalculatorDiabetes Risk Calculator Entertainment Panache People 101 Cars & Bikes Lifestyle Books City Life Specials ET Magazine Travel Business News>Magazines>ET Magazine>Between the Lines: In support of piracy Between the Lines: In support of piracy SECTIONS Between the Lines: In support of piracy ET BureauLast Updated: Apr 24, 2011, 05:33 AM IST Rate Story Share Font Size AbcSmall AbcMedium AbcLarge Save Print Comment Synopsis If people were pirating the software, they were at least using it, and this could someday translate into real market share once these countries developed. ET Bureau Setting: In 1998, Microsoft's dominance is at its peak, with more than 90% share of the PC software market. Yet, in emerging economies like China, 90% of the market is overrun by pirated software. What happened: Speaking at University of Washington, Bill Gates said: "Although 3 million computers get sold each year in China, people don't pay for our software. Someday they will, though, and as long as they are going to steal it, we want them to steal ours. They'll get sort of addicted, and then we'll somehow figure out how to collect sometime in the next decade." Gates & Co took a stand that piracy wasn't all that bad. Their reasoning: if people were pirating the software, they were at least using it, and this could someday translate into real market share once these countries developed. As China got richer, computers got cheaper and Microsoft lowered its prices for operating systems. Today, after a few decades of piracy, Microsoft is the market leader in China. What it means: For a large profit-making company, it makes sense to acquire new customers for free. 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